The battle with Ninetowns of Warcraft account

The game does not sell good, the bad games are not necessarily sold poorly, which in China's online game industry has been proven many times.
A big investment products, it is possible a business success, but also drag down a company. This year in January, the world famous game "EverQuest" (EQ) to the famous miscues Ubisoft Shanghai, while another was placed high hopes of "Maken" is dragging down the inside was made famous in the game industry The Heaven interactive software company. Secondary reasons are not fit for the game itself is also operational missteps.
To people, Ninetowns operation "World of Warcraft," have to face three major challenges.
The first is technical risk, such as PW and external operations. It is said that in China there have been "plug Shuaqian" and "accelerated Flying" and other plug-in, the game developer Blizzard can do nothing, which is also for the woe of Ninetowns as good as a bad news.
Second, although the quality WOW strong, but it is not flawless. Late last year, in Europe and the United States issued the first Christmas after the holiday, WOW there have been a large area on the server paralysis, unable to access the player a long time. As the problem can not be resolved in a short time, the last Blizzard only enabled backup servers, only temporary relief from the tension at the time. But the players anger remains high, even to lift their web site editor that will WOW the best game of 2004 as the decision.
Performance pressure. Late last year, Ninetowns successful listing, financing, about the amount of 100 million U.S. dollars. Ninetowns performance pressure, and it and the Blizzard agreement also makes the operating profits of becoming thin. For a normal game, the people will reach the breakeven line. But for the "World of Warcraft", the 8 million people in the same time line to achieve a balance. In fact, free play time and other expenses of the existence of break-even point will be higher, approximately between 150,000 to 20 million people.
Ninetowns operation must be the most successful "miracle" in 2004, 17 173 and the Hai Yirui market Consulting Co., Ltd. jointly organized the "Fourth China online game market research", the NINETOWNS to 12.04% among the Best customers Service second.
But then the process or the operation of the investors to NINETOWNS pinched to Khan, the financial statements in Ninetowns we can see the first quarter of 2004, revenue dropped 46.7%, from 75.6 million yuan fell to 40.3 million element. This is mainly due to the spread of PW and plug blow, resulting in the loss of a large number of users.
From operating experience, the "miracle" and "World of Warcraft" between the two years, Ninetowns only operate through a "outer" and to the size of Ninetowns, "outer" can only be said to be operating dismally, in the few short years, China's online games industry, whether the user level or sales channels, have undergone tremendous changes, and Ninetowns has not witnessed these changes come through combat. Some professionals think: Ninetowns operational and combat experience to lag the market in 2012, may remain in the current "miracle" level.
VUG in accordance with the agreements between Vivendi, Ninetowns in February this year three million U.S. dollars to pay licensing fees, the formal charges before the game, Ninetowns still spending 6.8 million U.S. dollars for certain specific activities. Game charges a 22% sales points, four editions of the total taxes of about 51.3 million U.S. dollars, 1.6 million U.S. dollars per quarter to 370 million. In addition, Ninetowns will have to spend not less than 13 million U.S. dollars in the market cost for the "World of Warcraft" and promotion.
Vivendi and Ninetowns both "World of Warcraft" in China the number of average concurrent online is expected to more than 200 000 ~ 250 000. Clearly this goal is very difficult to maintain for four years, raising prices may be a more feasible option. However, users and very sensitive to price, the price will shield the high number of students and remote areas of the player, which will undoubtedly bring the overall size of the user group is not a small effect.
Ninetowns need to win "the battle of Warcraft" to prove "Ninetowns of accounts" shrewdness.





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Input why the war continued?

Sogou input method input method in the war, after Google, has another input method with Tencent strength than on the alleged "Search Dog" are sued, "Tencent" unfair competition, the user QQ Pinyin input method to prevent the use of destructive techniques network users to use the "Sogou Pinyin input method" software, while Internet users to input the order of human intervention, so that "Sogou Pinyin input method" sort position is always "QQ Pinyin input method" after ... ...

One who is wrong, best left to the courts to sentence, but the war continued input why do?

The original input for the computer to adapt to the times the product of non-alphabetic writing has always been the people as a non-inflow is a small tool for software, for the Chinese input method is concerned, although the Chinese invented in the input side out hundreds of thousands of species of the type all sorts of input, but also several common types of input method, but can also input method called mainstream ten species, and so far no company that can make the most money by input method.

As people understand the concept of deepening of the network, input method platform features increasingly obvious, application of radiation through the platform, making the status of input from a small tool to be used with the strategic value of a network platform. Through the input of the platform can interact with other applications, reports that: Sohu Sogou input method by successfully making Sohu search market share increased by 1 to 2 percentage points. This shows the role of input, not just enter the text that simple.

Therefore, it is seen that, Tencent said in the input can be the next big original capital to 10 million more than the cost of acquisition of an input group, and on the input high hopes, to build it into inter QQ outside the second network platform, and cross into the horns of the QQ potential, to achieve this strategic objective, taken all the way to quick success Sogou input method launch a fierce attack.

For Sohu it, because they have occupied the position of input boss, of course, always alert to prevent them from catching up may be, for Sohu, in addition to input method other than Google, can bring its impact, it was only Tencent input method, and other potential input method better, also owned by the mob, but was not Sogou input method with the challenges of financial strength, while Sogou Sohu, as the only successful network platform, of course not be lost.

With the people knowledge about the status of input methods, with the large companies involved in input method, I believe the future war in the input field will rises higher, input method will strike it exciting World War II, let us wait and see.







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VMI - concerned about the time variable model

VMI (Vendor Managed Inventory), the vendor managed inventory, supply chain management in recent years, a study of more inventory management. VMI embodies the integrated management of key supply chain thinking, the enterprises and their supply chain upstream business in the enterprise procurement conduct closely tied together, to break with the past for business and do not loose the trust between the co-operation, establish collaboration oriented procurement model. VMI spirit of cooperation, mutual benefit, maintain a stable long-term supply and demand, and jointly improve processes. It is worth emphasizing that the discussion here is not simply the sense of VMI's SOI (Supplier Owned Inventory), the supplier has stock, but the discussion of enterprise-class procurement mode VMI.

1, VMI implementation of the elements and can bring benefits

Extensive research shows that VMI implementation cycles for enterprise applications in general need more time, and and business process management and information technology are closely combined. For the manufacturing sector, in most cases, VMI's successful implementation of the first requires the following three key conditions:

(1) information system and sharing platform

Because VMI stress real-time, so enterprises must establish a reliable information-sharing platform, will be the key plan information through platform sharing, real-time inventory information to the network platform to deliver, through the power of information technology to achieve the timely flow of information flow. VMI also means the need for access to information and business integration between other applications, real-time, effective information sharing.

(2) classification of supply relationship management and supply

In addition, as requested by the supplier VMI support, with the same automatic replenishment agreements and business processes with the ability to seamlessly dock. Difficult to do because all the VMI class of materials and individual all involved, a company must effectively classified materials, and participate in related programs provider screened for key maintenance. To improve the supply relationship, companies need to put in more effort.

(3) statistical and mining techniques

As the VMI supplier must be able to support analysis and decision making online, so companies need to provide sufficient operational data to do analysis, to data mining, and continuous improvement of data mining technology, technical achievement into the system to enterprise applications.

Past cases show that the successful implementation of the VMI of the operating companies can have better performance indicators, such as delivery accuracy, quality levels, lead times are an important key to enhance performance on. The author believes that the shortening of the supply cycle is one of the most important improvement to time as the original variables to shorten the supply cycle can also bring a series of chain reactions. Therefore I would like to VMI in the time variables analyzed.

2, VMI analysis in the time variable

In supply chain management has three basic primitive variables is most worthy of attention: time, batch and volume. Can be said that the most basic logistics costs - service system is also relying on the three original variables do support any changes in one variable affect other variables are given. For example, the simple rule that Little: Time * efficiency = inventory, time, inventory levels is an important decision variable, time variable and efficiency are often inversely proportional to the increase, leading to an increase in inventory. Because VMI in supply chain management can significantly shorten the supply cycle, so that there is a clear reduction in inventory levels, so here I will mainly affect the variables of time to analyze.

To an actual case of manufacturing enterprises, for example, for the procurement of critical materials, the traditional mode of procurement practices of the enterprise is in the process of manufacturing continued consumption of inventory, inventory consumption reaches a certain point in time, the relevant decision-makers need to purchase orders to suppliers, vendors began to be made to order (if any stock on the direct supply), production started after the completion of the supply of providers, warehousing companies to receive and implement relevant financial work. Although the key suppliers of materials is only 20 kilometers away from the company about the journey, but the entire procurement cycle is still very long, so companies have to maintain large inventories to cope with change.

Obviously, there are several issues worthy of analysis. First of all relevant business managers in determining the timing of when purchasing more subjective or miss the best time to purchase that may result in insufficient supply or inventory backlog, while suppliers may not be stocked for the demand side (in the many varieties of small batch production mode Next stocking is very difficult to piece things), resulting in the production and then delivery must. As a result, the demand side for the entire procurement cycle will be a long, planned variation, the time variable value becomes higher, also followed by increased uncertainty. And because each purchase order must be considered under the minimum order quantity, so the company must also be a passive acceptance of supply-side supply of large quantities of small batches of behavior, leading storage capacity is tight, liquidity has been devoured by the ever-increasing inventory, materials and production order corresponds to poor. Although the analysis leading to the emergence of drama out of the average inventory level is high, but the phenomenon remains a serious shortage of material, there is the result of idle lag materials.

浣嗗湪VMI妯″紡涓嬶紝璇ヤ紒涓氱殑鐩稿叧娴佺▼鍙戠敓浜嗛噸瑕佸彉鍖栵紝瑙佷笅琛細

浼犵粺閲囪喘妯″紡

闇?眰鏂孤犅?涓嬮噰璐鍗暵犅犅犅?鎸佺画娑堣?搴撳瓨聽聽聽聽聽聽聽 鎸佺画娑堣?搴撳瓨聽聽聽聽聽聽聽 鑾峰緱淇℃伅锛屽苟纭聽聽聽聽聽聽聽聽聽聽聽聽聽聽 鏀惰揣锛岀粨绠楋紝浠樻绛?br />
渚涘簲鏂孤犅犅犅犅犅犅犅犅犅犅犅犅犅犅?鎺ュ彈璁㈠崟锛屽紑濮嬬敓浜犅?鐢熶骇瀹屾垚锛屽弽棣堜俊鎭犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅?纭淇℃伅骞跺彂璐犅犅犅犅?寮?彂绁?br />
VMI涓嬬殑閲囪喘妯″紡锛?br />
闇?眰鏂孤犅?鎸佺画娑堣?搴撳瓨聽聽聽聽聽聽聽 鎸佺画娑堣?搴撳瓨聽聽 鎸佺画娑堣?搴撳瓨锛屾帴鏀惰ˉ璐х墿鎸囦护骞剁‘璁ぢ犅犅?鐢熶骇棰嗘枡锛屽苟璁颁负鑷湁璧勪骇聽聽 姣忔湀5鏃ョ粨绠楄揣娆?br />
渚涘簲鏂?鐧婚檰绯荤粺鍒嗘瀽搴撳瓨鐘跺喌 涓嬪巶绾х敓浜ц鍒捖犅?閫氱煡瀹㈡埛鏀惰揣锛屽苟琛ュ厖搴撳瓨鍒板鎴峰伐鍘偮犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅犅?寮?彂绁?br />

濡備笂琛ㄦ墍绀猴紝璇ヤ紒涓氬湪浼犵粺妯″紡涓嬬殑涓?釜閲囪喘鍛ㄦ湡涓?埇闇?瓒呰繃3鍛ㄧ殑鏃堕棿锛屽苟闇?涓鸿繖3鍛ㄧ殑鐢熶骇娑堣?鑰屽噯澶囪兘澶熸寔缁秷鑰楃殑搴撳瓨銆傝?VMI鐨勯噰璐ā寮忎笅璇ヤ紒涓氬彲浠ュ湪寰堢煭鐨勫懆鏈熷唴鑾峰緱鎵?渶瑕佺殑搴撳瓨锛屼緵搴旀棩鏈熷崟浣嶄互鏃ヤ负鍗曚綅杩涜璁＄畻锛屽钩鍧囬棿闅?.1澶╁氨鏈変竴娆¤ˉ璐с?渚涙柟鏍规嵁瀵规柟瀹為檯搴撳瓨娑堣?鎯呭喌涓庣敓浜ц鍒掔瓑淇℃伅鍒ゆ柇浣曟椂寮?鐢熶骇锛熶綍鏃惰ˉ鍏呭簱瀛橈紵琛ュ厖澶氬皯搴撳瓨锛熻?涓旂敱浜庤浼佷笟搴旂敤鐨刅MI妯″紡鍏锋湁SOI鐨勭壒鎬э紝鎵?湁鏉冨彂鐢熻浆绉绘槸鍦ㄩ鏂欒?闈炲叆搴撻樁娈碉紝鍥犳璇ヤ紒涓氫笉蹇呮瘡娆′笌渚涙柟杩涜缁撶畻锛屽彧闇?湪鍗忚浠锋牸涓嬪湪姣忔湀鍒濈殑5鍙蜂笌璇ヤ紒涓氭牴鎹疄闄呴鐢ㄦ枡鏁伴噺缁撶畻涓婃湀璐ф銆傚悓鏃讹紝閬囧埌绱ф?瑕佽揣鐨勬儏鍐碉紝渚涙柟鍙洿鎺ラ?璐у埌瀹㈡埛鐨勭嚎杈逛粨锛屽ぇ澶х缉鐭簡娴佺▼娴佽浆鏃堕棿銆傜敱浜庢祦绋嬫祦杞椂闂寸殑缂╃煭鍜岃ˉ璐ч鐜囩殑澧炲姞锛屽鑷翠緵搴旀壒娆″澶氾紝浣嗘壒閲忓噺灏戙?铏界劧鎵规澧炲锛屼絾涔熷苟娌℃湁瀵艰嚧杩愯緭璐圭敤澧炲姞锛屽洜涓烘槸鎸夎溅娆¤绠楁垚鏈紝鍥犳鍦ㄤ竴瀹氭椂闂磋法搴﹀唴鏉ョ湅鎬昏溅娆￠噺澧炲姞骞朵笉鏄庢樉锛岃?渚涙柟鍗磋兘澶熷彇寰楃敓浜ц鍒掑潎琛″寲涓庡簱瀛樺噺灏戠殑鏁堝簲銆?br />
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鏃堕棿鏄鍒掑埗璁㈢殑閲嶈鍙傜収鍙橀噺锛屾椂闂撮┍鍔ㄧ潃璁″垝鐨勫畬鎴愶紝鍙互璇存椂闂村彉閲忕殑琛ㄧ幇鐩存帴褰卞搷璁″垝鐨勭瀛︽?涓庡悎鐞嗘?銆傝?浠庢暣涓緵搴旈摼绯荤粺鐨勮搴︾湅锛孷MI涓哄帇缂╂祦绋嬫祦杞椂闂翠骇鐢熶簡宸ㄥぇ鐨勪綔鐢紝涓鸿鍒掔殑鍒惰鎻愪緵浜嗘湁鏁堜繚闅溿?浜嬪疄涓婏紝鏃堕棿涔熸槸鏁翠釜渚涘簲閾剧郴缁熺殑鍏抽敭鍙橀噺锛岃櫧鐒剁洰鍓峍MI鐨勬帹琛岃繕瀛樺湪璇稿灞?檺锛屼絾浠庝互寰?殑鎴愬姛妗堜緥鏉ョ湅锛孷MI浣滀负涓?妯″紡鎴栦竴绉嶅伐鍏凤紝鍦ㄦ椂闂村彉閲忚〃鐜扮殑鏀瑰杽涓婂凡缁忓仛鍑轰簡涓嶅彲纾ㄧ伃鐨勮础鐚?

琛?鎴樼暐鎬х墿娴佹垚鏈鐞嗕綋绯?br />
绗笁锛屽浜庨潰鍚戜笂娓镐緵搴斿晢鐨勭墿娴佹垚鏈鐞嗭紝鍏舵枃鍖栧拰缁勭粐灞傛鐨勭洰鏍囧湪浜庝紭鍖栦紒涓氱殑渚涘簲浣撶郴锛屽皢鏈夐檺鐨勮祫婧愬?鏂滃埌鍏抽敭渚涘簲鍟嗭紝浠ユ敮鎸佸叾鏀瑰杽涓氬姟娴佺▼锛岄檷浣庣墿娴佹垚鏈紝骞朵笖鍦ㄥ彲鑳界殑鎯呭喌涓嬶紝璁╁叧閿緵搴斿晢鍦ㄤ紒涓氫緵搴旈摼璁捐鍜岃繍浣滅殑鏃╂湡闃舵浠嬪叆杩涙潵锛屽叡鍚屾潵瑙勫垝鍜屽疄鏂戒緵搴旈摼娲诲姩锛岃繖鏍蜂笉浠呬紒涓氶棿鐨勪緵搴斾綋绯昏兘澶熸湁鏁堝缓绔嬶紝鑰屼笖鐗╂祦鎴愭湰鑳藉鐪熸浼樺寲锛岄槻姝簡鍚庣画璋冩暣鎴愭湰鐨勫彂鐢熴?闄ゆ涔嬪锛屽府鍔╀緵搴斿晢寮哄寲鎴愭湰绠＄悊涔熸槸褰撲粖浼佷笟瀹炴柦鐗╂祦鎴愭湰绠＄悊鐨勫叧閿洜绱狅紝鍙湁涓婃父浼佷笟鑳藉緢濂藉湴瀹炴柦鐗╂祦鎴愭湰绠＄悊锛屾墠鑳藉疄鐜颁緵搴旀垚鏈殑浼樺寲銆傛敮鎸佷簬涓婅堪鐩爣锛屼粠娴嬪害鍜屾牳绠楀眰娆′笂鐪嬶紝闇?瑙ｅ喅鐨勪竴鏂归潰鏄緵搴斿晢璁よ瘉鍜岀粏鍒嗙鐞嗭紱鍙︿竴涓柟闈㈡牴鎹璇佹儏鍐靛拰渚涘簲鍟嗗畾浣嶏紝纭珛鍚堢悊鐨勪緵搴斿叧绯诲拰缁╂晥濂栧姳鏈哄埗锛屼粠鑰屼娇渚涘簲浣撶郴鐨勪紭鍖栬惤鍦ㄥ彲搴﹂噺鐨勫眰娆°?鍦ㄤ俊鎭拰娌熼?灞傛涓婏紝鍔犲己涓庝緵搴斿晢鐨勬矡閫氶潪甯搁噸瑕侊紝杩欑娌熼?涓嶄粎鍖呮嫭閲囪喘渚涘簲鐨勫晢娴佽绱?鍗充氦鏄撶殑鏉′欢銆佷环鏍笺?鍝佺銆佽川閲忕瓑)锛岃?涓旇繕搴旇鍖呮嫭绠＄悊瑕佺礌(绠＄悊鐨勫噯鍒欍?浜ゆ槗鐨勪緥澶栧拰澶勭悊鍘熷垯鍜屾柟娉曘?鏃ュ父娌熼?鐨勬満鍒剁瓑)銆佷俊鎭绱?璁㈠崟澶勭悊鍜屽弽棣堢殑瑙勫垯銆佷俊鎭郴缁熺殑鎺ュ彛銆佷俊鎭垎浜殑鍏蜂綋瑙勫畾绛?鍜岀墿娴佽绱?鍏蜂綋鐨勭墿娴佽姹傘?鐗╂祦绯荤粺瑙勫垯鍜岀墿娴佽繍浣滅殑缁嗚妭瑙勫畾绛?銆?br />





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